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ariane c design, a communication design studio specializing in art direction, graphic design, logo identity, copy editing, proofreading and web design

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Preliminary sketches for Astralwerks Music brand identity

the creative process

Designing isn’t just about firing up a layout program and letting the mouse clicks do the work. It’s also an organic, hands-on, and thoughtful series of steps taken in order to get preliminary concepts underway.

Sketching is a key phase in the process. While this section of the site presents finished work in three focused areas of design, each and every project enters the world sketched on paper.

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