ariane c design, a communication design studio specializing in art direction, graphic design, logo identity, copy editing, proofreading and web design

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  • Djavad Mowafaghian Foundation logo close-up
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  • Nov21

    3 Comments

    A New Look for Djavad Mowafaghian

    Posted in: Branding, Branding Revamp, Featured Projects, Graphic Design, Print Design, Projects, Typography

    Challenge
    The Djavad Mowafaghian Foundation came to our studio looking for a refreshed logo identity and series of business cards. The logo was long due for an overhaul, to be applied to the cards and future stationery pieces.

    Djavad Mowafaghian Foundation original stationery

    The office wayfinding includes a gold and copper version of the interweaving hands, so the challenge was to create a logo that would match their space as well as incorporate a modern approach to the printed material.

    Background
    For over 30 years, founder Djavad Mowafaghian has both funded various philanthropic projects and donated to various children’s charities worldwide. In 2003, the Djavad Mowafaghian Foundation was set up in order to guarantee the continuation of his philanthropy. The foundation, based in North Vancouver, aids children around the world through health and education.

    Process
    Avenir (a sans serif font that I often use in my work) came to the rescue, allowing several lines of clean information to be easily stacked on the back side of the card. The logo’s original form was used, with a two-colour foil stamp printing process on a clean off-white paper stock.

    Djavad Mowafaghian Foundation logo close-up

    Djavad Mowafaghian Foundation new business cards

    Result
    The resulting series of cards are now in use and a stationery package is on the way. The client was very happy with the design solution and their current clients will recognize the familiar hands, while new clients will be drawn in by the modern, approachable design.

  • Nov20

    No Comments

    Gina’s Bath Soaks Launch

    Posted in: Branding, Featured Projects, Graphic Design, Illustration, Packaging Design, Print Design, Product Branding, Typography

    Challenge
    Gina’s Bath Soaks was looking to create a down-to-earth look for the launch of their bath soaks line, a key product in a line that includes milk and hemp bath products.

    Background
    Gina’s Bath Soaks creates locally sourced and produced milk baths, bath salts, and hemp milk baths that are sold at farmer’s markets and shops in the Eugene, Oregon area. The company takes great pride in using organic ingredients in the production of all their products. These bath products are produced in small batches and many custom orders result from their market presence in the local community.

    Process
    I proposed simply using the letter g as the key focus of the label, that I later carried through to the rest of the brand identity package.

    Gina's Bath Soaks label close-up

    Each scent received a distinctive colour and I designed the blue water splash illustration in order to contain the rest of the label information.

    Result
    The entire stock sold out upon the launch of the packaging in both the local grocery stores and at the next few farmer’s markets. The company plans to expand in order to complete orders for a new line of natural shampoos and conditioners.

    Gina's Bath Soaks label design

  • Nov20

    1 Comment

    A Green Party Speakeasy

    Posted in: Event Branding, Featured Projects, Graphic Design, Photography, Print Design, Social Media, Typography

    Challenge
    A benefit was organized in support of Dan Grice, the Vancouver Quadra Green Party’s 2008 by-election candidate. The event was to include a silent auction, buffet, no host bar and cabaret show. Their team came to my studio in need of a series of deliverables to include a flyer, tickets, and a social media campaign design.

    Background
    Vancouver Quadra is a federal electoral district in British Columbia that has been represented in the Canadian House of Commons since 1949. Within the boundaries of this riding are the University of British Columbia and the western portions of the affluent Vancouver Westside. At the time, Dan Grice was the Vancouver-Quadra candidate for the Green Party of Canada. A UBC graduate, he has played a leadership role in BC’s electoral reform movement.

    Process
    I designed the flyer, tickets, and Facebook event page banner to reflect a classic speakeasy atmosphere, utilizing a sepia toned photograph of an old-fashioned microphone.

    Green Party Speakeasy ticket

    The Green Party logo contrasted nicely with the earthy sepia colour.

    Green Party speakeasy flyer

    Result
    The event was a success and raised both funds and awareness for Dan Grice and the Green Party of Canada.

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